Telecommunications, Indiana University, Ph. D.

Professor, Institute of Marketing Communication. National Sun Yat-sen University, Kaohsiung, Taiwan.

Research interests: Digital Marketing, Electronic Commerce, Media Management, Sustainable Communication, Technology Adoption.

Ya-Ching Lee is a Professor of Marketing Communication in the Institute of Marketing Communication at National Sun Yat-sen University. She received her Ph.D. from Indiana University at Bloomington. Her research interests lie in digital marketing, e-commerce, media management, sustainability, and technology adoption. She has published in scholarly journals such as Business Strategy and the Environment, Computers in Human Behavior, Corporate Social Responsibility and Environmental Management, Electronic Commerce Research and Applications, and Telematics and Informatics.